Privilee App Case Study - UX/UI Product Design for Lifestyle Membership Apps in the UAE

Lifestyle

SaaS

UX UI Design

Mobile App

Privilee: mobile app

A redesigned mobile experience for the UAE’s most premium lifestyle membership brand.

Privilee app case study – Mobile UX/UI redesign for a premium lifestyle membership platform in the UAE

The lifestyle brand redefining membership in the UAE.

Meet Privilee - the UAE’s leading lifestyle membership platform offering unlimited access to five-star beach resorts, gyms, pools, and wellness clubs. We were brought in to reimagine the mobile app experience from the ground up - making it faster, smarter, and easier for users to explore, book, and enjoy their benefits.

Services:

UX Strategy & Research
Competitive Benchmarking
Information Architecture
Wireframing & Prototyping
UI Design
Design System Creation
Mobile Interaction Design

• The Challenge

Outdated design. Confusing navigation. Missed opportunities.

The original Privilee app was difficult to navigate, lacked clarity, and didn’t showcase the full value of the membership. With so many premium features hidden behind clunky flows, users struggled to explore, sign up, or re-engage with the app regularly.

Privilee digital membership card – Mobile app interface displaying personalized member credentials, plan details, and scannable access QR code

Privilee app category navigation – UX/UI interface showing activity categories like beach, gym, dining, and wellness for easy venue discovery

• The Vision

A personalized, feature-rich mobile experience.

We aimed to transform Privilee’s app into a personalized lifestyle companion - one that guides users with intuitive navigation, builds excitement, and supports every step of the user journey from discovery to check-in.

Privilee app Explore flow – Mobile UI showing user journey through categories, venue discovery, and filterable search results

Privilee app icon – Minimalist mobile icon representing luxury lifestyle membership experience in the UAE

Privilee booking UI – Mobile interface for selecting venue date and time with intuitive calendar and time slot picker

• Our Approach

Research-driven design with focus on personalization.

We followed the Double Diamond process - from discovery to delivery. We conducted competitive research, designed a new information architecture, built wireframes, and validated flows with real users. Personalization, exploration, and seamless check-ins became core to the new experience.

Privilee app color palette – Branded color system featuring warm neutrals and gold tones optimized for digital contrast and luxury feel

Privilee mobile design system – Modular UI kit including buttons, icons, inputs, and layout components for consistent mobile experience

• The Result

A premium mobile experience built for daily use.

We transformed Privilee’s website into a strategic conversion tool - not just a marketing site. With improved structure, clearer messaging, and a seamless mobile experience, users now understand what Privilee offers within seconds. Navigation is intuitive, the buying journey is simplified, and the platform feels as premium as the membership itself.

Privilee app wireframes – Early UX sketches mapping out user flows for onboarding, booking, and category navigation

Privilee app final UI screens – High-fidelity mobile designs showcasing polished UX/UI across booking, dashboard, and personalized member experience

• Let’s Build Your Product Next

Design that solves real problems and delights users.

We help startups and established teams turn complex problems into seamless digital experiences. Whether you're building from scratch or improving an existing product - we bring clarity, creativity, and execution.

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