VitaCare Healthtech App Case Study: UX/UI Product Design for B2B Healthcare Procurement

Healthtech

B2B

UX UI Design

Mobile App

VitaCare: ordering app

From manual mess to modern ordering - how we helped a healthcare giant digitize procurement in Saudi Arabia.

VitaCare mobile UX/UI product design showcase for B2B healthtech app in Saudi Arabia

Empowering healthcare providers with a seamless digital procurement experience.

VitaCare is a B2B mobile application developed for pharmacies, clinics, and hospitals across Saudi Arabia, under the Tamer Group. The app aims to automate and digitalize the purchasing process, offering 24/7 access to medical and personal care products, thereby reducing reliance on traditional, manual ordering methods.

Services:

User Research & Analysis
UX/UI Design
Design System Development
Prototyping & Usability Testing

• The Challenge

Manual orders. Frustrated users. Lost time.

Clinics and pharmacies relied on phone calls, WhatsApp, and sales rep visits to place orders. The result? Delays, missed products, and countless hours wasted on back-and-forth communication. They needed a fast, scalable digital solution.

UX pain points board – Identifying user challenges in VitaCare’s old system: manual ordering, inefficient inventory, scattered communication, and lack of digital structure in healthcare workflows.

VitaCare app icon displayed on iPhone screen – Healthcare B2B app designed with custom branding and modern UI

UI design for dashboard and side navigation in VitaCare mobile app

• The Vision

A self-serve app to make ordering effortless.

The goal was to create a 24/7 digital storefront—something intuitive, fast, and built around the real workflows of medical staff. No training needed. No friction. Just instant access to the products they trust.

UX design for cart and checkout process in VitaCare healthtech application

User interface showing searchable product list in VitaCare medical ordering app

• Our Approach

Strategy, design, and iteration grounded in user needs.

We started by interviewing real users to identify pain points and priorities. We mapped the flow, designed intuitive navigation, built a modular system for scalable components, and ran user testing to validate every step.

Design system components created for VitaCare’s scalable healthtech app

• The Result

A seamless ordering experience that saves time - and scales.

VitaCare is now used across Saudi Arabia by healthcare professionals to place accurate, timely orders without sales rep involvement. It reduced errors, increased satisfaction, and cut order processing time dramatically.

Low-fidelity wireframes for VitaCare app – Early-stage UX sketches outlining user flow for medical supply ordering and navigation

Final UX/UI screens showing clean, responsive design for B2B procurement app

• Let’s Build Your Product Next

Design that solves real problems and delights users.

We help startups and established teams turn complex problems into seamless digital experiences. Whether you're building from scratch or improving an existing product - we bring clarity, creativity, and execution.

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