Lifestyle
SaaS
UX UI Design
Conversion Optimization
Privilee: website redesign
A mobile-first web experience for the UAE’s leading lifestyle membership platform.
The lifestyle brand redefining membership in the UAE.
Meet Privilee - the UAE’s leading lifestyle membership platform offering unlimited access to five-star beach resorts, gyms, pools, and wellness clubs. With a growing customer base of health-conscious, experience-driven users, Privilee needed a high-converting website that clearly communicated its value and simplified the path to membership.
Services:
UX Audit & Strategy
User Research & Personas
Information Architecture
UX/UI Design
Design System Creation
Mobile-First Responsive Design
Conversion-Focused Copy & Layout
• The Challenge
High drop-off. Low clarity. Hidden value.
We discovered that Privilee’s existing website confused users rather than converting them. The value proposition wasn’t clear, important content was buried, and the design didn’t inspire trust. Mobile performance was especially critical, with 80% of users accessing from their phones - yet most dropped off before converting.
Privilee logo – Refreshed brandmark for a premium lifestyle membership platform
Privilee app icon on iPhone – Minimalist mobile icon representing a luxury membership experience
• The Vision
A confident, conversion-ready experience.
We aimed to design a modern, transparent website that clearly communicates the value of Privilee’s memberships. From simplified navigation to a mobile-first experience, every decision was focused on removing friction and building user confidence - all while creating excitement around the brand.
Privilee website homepage showcasing redesigned UX/UI for lifestyle membership platform
Venue details UI – Redesigned Privilee interface displaying partner venue information with photos, amenities, and booking options
Venue catalog UI – Privilee web design showing scrollable list of partner venues with images, categories, and quick access filters
• Our Approach
Research, redesign, and real-world validation.
We kicked off with discovery sessions, user interviews, and analytics analysis to uncover user pain points. We then redesigned the information architecture, mapped new user flows, and created a content-driven layout that answers user questions at every step. Usability testing guided key iterations, especially on mobile.
Privilee brand typography – Font system showcasing modern, elegant typefaces used across website and app interfaces
Privilee brand color palette – Refined color scheme featuring neutral tones and gold accents for a luxury lifestyle experience
Privilee design system – UI components and reusable elements including buttons, icons, form fields, and layout rules for consistent interface design
• The Result
A high-converting, mobile-first website that brings Privilee’s value to life.
We transformed Privilee’s website into a strategic conversion tool - not just a marketing site. With improved structure, clearer messaging, and a seamless mobile experience, users now understand what Privilee offers within seconds. Navigation is intuitive, the buying journey is simplified, and the platform feels as premium as the membership itself.
Privilee low-fidelity wireframes – Early UX layout concepts showing navigation structure, booking flow, and content hierarchy
Privilee final UX/UI screens – Fully designed responsive interface with refined visuals, intuitive navigation, and mobile-first layout
• Let’s Build Your Product Next
Design that solves real problems and delights users.
We help startups and established teams turn complex problems into seamless digital experiences. Whether you're building from scratch or improving an existing product - we bring clarity, creativity, and execution.
recent work